What are the two types of approaches in research? Explain.

The two basic research approaches are quantitative and
qualitative research.  Both types have different
purposes. 

Quantitative research is statistics-based.  It
involves questions that can best be answered in numbers.  To get the statistics,
researchers often conduct experiments or give surveys.  They then analyze the numbers
with statistical models to see what the data tells
them. 

Qualitative research is description-based. 
Qualitative researchers observe and interview people.  They take observations of people
or events and analyze it through qualitative methods.  They look for trends, just as
quantitative researchers do with statistics, but they don’t use numbers to find
them.