What do Bernard Marx and Helmholtz Watson have in common?Brave New World by Aldous Huxley

Bernard Marx and Helmholtz Watson of Aldous Huxley's
Brave New World are both intelligent men who are discontent with
the New World. While Bernard finds the required consumerism insipid, he wants to enjoy
nature, and is criticized for his actions since the residents of the New World have been
conditioned to hate the outdoors.  Bernard is repulsed by the emptiness of the
Solidarity Service, as well.  But, instead of pursuing something worthwhile to occupy
his time, after Bernard travels to the Reservation with Lenina, Bernard realizes that he
can wreak revenge on the Director who is the savage's father.  So, even though he is not
a consumer, Bernard becomes petty and selfish, eventually destroying himself.  Helmholtz
Watson, on the other hand, is a very intelligent man, who like Bernard hopes that
something more meaningful is in his future.  As he writes slogans for the
residents, Helmholtz realizes that there must be better uses for his writings. After
learning that he is to be exiled, he hopes to write something more meaningful.  Yet,
both men are products of their society, for they cannot understand  truly what they
lack.  When John Savage tries to share Shakespeare with the two men, they cannot
understand the meanings in the play. Both are limited by their
conditioning.