I would say that multinational companies are in a way
better off in the present global financial crisis as all countries have not been
affected by it equally.
Though the global financial crisis
is affecting all countries in some way or another, the drop in consumption in many
countries is not as high as that in the US. This is one of the advantages that
multinational companies have over those that focus only on one country. The geographical
diversification allows companies to shift focus to countries that are affected to a
lesser extent and try to increase sales there to compensate for the drop in revenue in
other countries.
For example, with the financial system in
the US having crashed, banks and other financial institutions have increased their focus
on gaining more clients in other countries and are investing more money in assets
outside the US.
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