If the question is asking how to find commodity fetishism
in the analysis of a literary text, I think that one is searching for a setting where
objects receive more importance than people. Marx's idea of a socio- economic setting
where individuals are objectified and objects are subjective enough to assume
personalized qualities would be important in assessing a text on this level. We can see
this in Marx's understanding of the "fetish:"
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'Fetishism' in this context refers to
symbolic attribution of power to an object to the point where people believe and act as
though the fetish object really has that power, and this power is even regarded as being
intrinsic to (a natural, inherent characteristic of) the object, rather than a human
attribution. In reality, that power is not an intrinsic characteristic of the object at
all.
This idea can
become important in analyzing a literary text in that the study would have to focus on
how objects receive power, and how these objects possess almost human- like importance.
At the same time, I think that one would also have to focus on how people are viewed in
an objectified manner. For example, assessing the role of commodity fetishism in
Flaubert's Madame Bovary reveals that people are seen as stepping
stones to external and object- based ends, while objects are seen as ends and not means
to said ends.
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